Choosing Frames For Our Collection

We always enjoy choosing frames for the new season. Some eyewear brands bring out several capsule collections per year, whilst others change or update their styles just once a year. We get lots of visits from different brand representatives each year - and while most brands have websites, it’s a necessity to see the frames in person so we can check the quality and compare them to the others in the practice. We try to make sure that we try on each style and take the time to put ourselves in our customer’s shoes before we settle on the frames we know they will love.

We recently had the first of our twice yearly visit from Etnia Barcelona rep, Mark. As it's one of our favorite brands, when choosing frames from this collection we are like children in a sweet shop! The range is huge and the frames are so colourful and diverse. Also, for the first time, we were choosing from their new sunglasses range, too, which we were more than a little excited about!
The European brands tend to be the trendsetters, so it’s not surprising that Etnia Barcelona is on the pulse of what’s hot in the eyewear world.

The vogue for acetate frames is going nowhere, with this new collection, we are still seeing lots of plastic frames in different shapes. 50’s and 60’s styles are featuring massively, with the cat eye style in the lead.We are also seeing loads of twists on the classic, with bolder tortoise shell patterns with pops of chocolate box colours.

Their new capsule collection is called ‘Art Flowers’, (right down my street) a range of frames adorned with a delicate abstract print, born from the floral fashion trend.

When the sun shines, what’s hot is their limited edition Wild Love In Africa sunglasses, taking inspiration from the bright colours and animal prints of Africa.

The ophthalmic range is fully stocked in the practice now, with the sunglasses trickling in over the whole Summer, so there will always be something new to see, pop in any time for a look at the range.

Watch this space for an exciting new collection this Autumn.....we can't wait to see whats in store for this innovative brand!