Introducting Etnia Barcelona - Vintage Collection

We are so excited to announce Rachel Murray Eyecare is an exclusive stockist of our newest brand. One of our favorite brands, Etnia Barcelona - in celebration of their 15th birthday - have recently launched a new diffusion line - the Vintage Collection - and it couldn't be better!

They have used actual vintage acetates from the 70's and combined them with their own colours to create an original, but vintage inspired, look. 

Each model is named for a different historic neighborhood, in major world cities such as Shoreditch, Mission District and Fitzroy.

There are eight optical frame and six sunglasses styles to choose from, and two of the optical styles have two colours of custom clip on sunglasses with mirrored lenses which ups the cool factor 100%. It's such a practical addition but it actually makes the frame even more attractive. I love how it looks with the metal and plastic and as always their choice of colours defines them. (see pic below)

The collection comprises of all acetate styles, including the sunglasses and the vintage influence is evident. Keyhole bridges and funky prints on the tips, beautiful tortoise shell patterns and clear acetate frames are just some of the choices available. Not to mention the clip ons.....we are obsessed with the clip ons!

 

A couple of the sunglasses models have photochromatic lenses, yet another cool little extra. They are already dark - with graduated lenses - and they will get even darker in bright sunlight, making them the PERFECT winter sunglasses........who wouldn't like to get a pair of these in their stocking this Christmas?!

This is a unisex brand so there is something in it for everyone.Will you be a Williamsburg or a Montauk?A Fitroy or a Kreuzberg?Let us know what you think!

Find out more about the collection from our website.

Sunglasses Style with Modafix

The very chic Triona from Modafix shared a great post on her blog recently, styling a range of our sunglasses for the Autumn/Winter season.

Head on over to Modafix blog for a look, it's well worth a read!

Looking good, Triona!

Choosing Frames For Our Collection

We always enjoy choosing frames for the new season. Some eyewear brands bring out several capsule collections per year, whilst others change or update their styles just once a year. We get lots of visits from different brand representatives each year - and while most brands have websites, it’s a necessity to see the frames in person so we can check the quality and compare them to the others in the practice. We try to make sure that we try on each style and take the time to put ourselves in our customer’s shoes before we settle on the frames we know they will love.

We recently had the first of our twice yearly visit from Etnia Barcelona rep, Mark. As it's one of our favorite brands, when choosing frames from this collection we are like children in a sweet shop! The range is huge and the frames are so colourful and diverse. Also, for the first time, we were choosing from their new sunglasses range, too, which we were more than a little excited about!
The European brands tend to be the trendsetters, so it’s not surprising that Etnia Barcelona is on the pulse of what’s hot in the eyewear world.

The vogue for acetate frames is going nowhere, with this new collection, we are still seeing lots of plastic frames in different shapes. 50’s and 60’s styles are featuring massively, with the cat eye style in the lead.We are also seeing loads of twists on the classic, with bolder tortoise shell patterns with pops of chocolate box colours.

Their new capsule collection is called ‘Art Flowers’, (right down my street) a range of frames adorned with a delicate abstract print, born from the floral fashion trend.

When the sun shines, what’s hot is their limited edition Wild Love In Africa sunglasses, taking inspiration from the bright colours and animal prints of Africa.

The ophthalmic range is fully stocked in the practice now, with the sunglasses trickling in over the whole Summer, so there will always be something new to see, pop in any time for a look at the range.

Watch this space for an exciting new collection this Autumn.....we can't wait to see whats in store for this innovative brand!